I’ve “scene” it a hundred times. The soldiers gather anxiously for mail call and when the looks of dejection appear on their faces, a drill sergeant shouts “Ya gotta writem to getem!”

It’s the same thing with Social Networking and Publicity. So, we’re going to do this by the numbers, and explain to you in very simple terms two, absolutely free, ways for YOU to whip your PR campaigns into shape.

1. HAROism
I came across a link to Help A Reporter Out while I was perusing the blog of Publicist Barbara Rozgonyi. The HARO site is a brilliant piece of networking simplicity. You join the site as a person seeking to provide information and/or as a reporter seeking to gather information. Then three times a day, Peter Shankman, the sites founder, sends the providers of information an email with queries from the seekers of information. There is no categorization or pigeon-holing of requests, Peter just sends out a list of everything the reporters are looking for and leaves it to the providers to determine if they can intelligently provide the requested perspective.

I signed up as a provider about three months ago. I usually find one or two queries a week that I feel qualified to comment on and, so far, I have been interviewed in 4 different articles. Once, they sent a photographer out to get shots of me walking to my day job, writing in my home office and showing off my grid connected solar panels.

As a writer I have found Peter’s service a great way to garner the attention of opinion formers merely by providing my email address and responding to the occasional query. I have also put out a few queries of my own allowing me to gather much needed information and contacts from expertise seeking an outlet.

2. eBroadcast Media Empire
As an author I tend to value the written word above all other forms of communication. But the simple fact of the matter is the vast majority of the current marketplace is much more likely to watch and listen than to read.
Fortunately for all of us Danielle Hampson recognizes this conundrum and provides a FREE forum for authors to broadcast their image and message to the world. You will find no better media value than a stint on The Authors Show or any one of Danielle’s other produtions.

Now drop and give me twenty…minutes of effort to get your story out there!